Privacy Policy
Last Updated January 9, 2024
Luxury Real Estate, Inc. (“Luxury Real Estate,” “we,” “our”) provides a range of services, including website development, hosting, online marketing, and other related services specifically designed for real estate agents and brokers (collectively, the “Services”). This Privacy Policy explains how personal information is collected, used, shared, and protected in relation to the Services, mobile apps, and interactions with our website or other services that reference this Privacy Policy.
This Privacy Policy applies to personal information collected in connection with the Services we offer to our customers. It does not apply to the personal information of our customers’ clients or end users. We process such information solely on behalf of our customers, according to their instructions, and in our capacity as a service provider.
The Services are designed for business purposes and are not intended for personal, family, or household use. Accordingly, we handle all personal information under this Privacy Policy as relating to individuals acting in a business capacity, rather than in a personal capacity.
Personal Information We Collect
Luxury Real Estate collects several types of personal information to provide and improve our Services. The types of information we collect depend on the Services you use and how you interact with them. We categorize personal information as follows:
1. Information You Provide to Us:
- Business Contact Information: This includes your first and last name, phone number, email address, and other business contact details you provide when you engage with our Services.
- Communications with Us: Any communications you have with us, whether through emails, phone calls, or messages, including when you contact us for support, feedback, or questions.
- Financial Information: When you pay for Services, our payment processor collects financial information like your payment card number and related authentication details. We only store tokenized versions of such information and do not retain payment card details on our servers.
- Marketing Information: Preferences regarding marketing communications and your engagement with those communications are collected to enhance and tailor our marketing efforts.
- Social Media Information: When you interact with our social media pages (e.g., Instagram, Facebook, Twitter, LinkedIn), we may collect information you voluntarily provide, such as your contact details. We may also receive aggregate data and analytics from the platforms hosting our pages.
- Client-Facing Services Information: For real estate professionals using our client-facing tools (e.g., mobile apps, collaborative tools), we may collect data such as your name, email address, and phone number when you register an account.
2. Information We Collect Automatically:
We, and our service providers, use various technologies to collect information about how you interact with our Services:
- Device Information: Information about your device, including your computer or mobile device’s operating system, browser type, screen resolution, IP address, and other technical data.
- Usage Data: Data about your interaction with the Services, such as pages visited, time spent on pages, browsing history, and navigation paths.
- Cookies and Other Tracking Technologies: We use cookies, web beacons, and local storage technologies to collect and store information. These technologies help us track user activity, store preferences, and enable functionality across different pages.
How We Use Your Personal Information
We use the personal information collected for a variety of business purposes, including but not limited to the following:
- Providing and Improving Services: Personal information is used to operate, manage, and improve the Services. This includes maintaining and enhancing our business operations and addressing user needs.
- Communication: We use your information to send announcements, updates, security alerts, and administrative messages. These communications ensure you remain informed about changes or improvements to the Services.
- Customer Support: We use personal information to provide customer support, handle requests, and resolve issues you may encounter with our Services.
- Marketing and Advertising:
- Direct Marketing: From time to time, we may send promotional messages about our Services through email, phone, or text. You can opt out of these communications by following the instructions in the “Opt-Out of Marketing Communications” section below.
- Interest-Based Advertising: We, along with our advertising partners, use personal information to deliver relevant ads on third-party websites and platforms. This includes tracking your online activity to serve targeted ads tailored to your interests.
- Research and Development: We may use personal information to analyze how our Services are used, develop new features, and improve the user experience.
- Compliance and Safety: Personal information may be used to comply with legal obligations, prevent fraud, protect rights, and maintain the safety of users and our Services. This may include making legal claims or defending against them.
- Anonymized Data Creation: We may anonymize personal information by removing any identifiable elements, and use this data for research, development, and improvement of our Services.
Sharing of Personal Information
We share personal information in certain situations, including:
- With Service Providers: Personal information may be shared with third-party companies that help us operate and manage our Services, including hosting, analytics, marketing, and payment processing.
- With Advertising Partners: Personal information may be shared with third-party advertising companies for interest-based advertising purposes.
- For Compliance and Safety: We may disclose personal information as required by law or to protect our rights, safety, and property.
- In Business Transfers: Personal information may be shared in connection with business transactions, such as mergers, acquisitions, or sales of assets.
- With Other Users: For customers using our client-facing Services, personal information may be shared with other users when interacting through collaborative tools.
Your Privacy Choices
You have certain choices regarding your personal information:
- Access or Update Information: If you have an account with us, you can log in to review and update your personal information.
- Opt-Out of Marketing Communications: You can opt out of marketing emails by following the unsubscribe link in the emails or contacting us directly. You can opt out of text marketing by replying with “STOP.”
- Privacy Rights: Depending on your location, you may have rights to access, update, delete, or restrict the use of your personal information. To exercise these rights, please contact us.
Online Tracking and Cookies
To manage the collection of your data through cookies and online tracking technologies, you can:
- Block cookies in your browser by adjusting your settings.
- Use privacy-focused browsers or plug-ins, such as Privacy Badger or uBlock Origin, to limit tracking.
- Opt-out from interest-based advertising through third-party tools like Google Analytics or the Digital Advertising Alliance.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal and compliance obligations. Factors determining retention periods include the type of personal information, potential risks of unauthorized disclosure, and legal requirements.
Security Measures
We employ technical, organizational, and physical security measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security of the data.
Children’s Privacy
Our Services are not intended for individuals under the age of 18. If we learn that we have collected personal information from someone under 18 without parental consent, we will delete it promptly.
Cross-Border Data Transfers
We are based in the United States, and your personal information may be transferred and processed outside your country of residence. We take appropriate measures to safeguard such transfers under applicable data protection laws.
Changes to This Privacy Policy
Luxury Real Estate reserves the right to modify this Privacy Policy at any time. Any significant changes will be communicated through updates posted on our website or via email.
Contact Us
For any questions or concerns about this Privacy Policy or your personal information, please reach out to us at info@luxuryrealestatesites.com.
